You are getting mixed up by using two decimal places and not using round number quantities, and consumers can't handle that.
The United States is 13th out of 15 OCED (developed) countries in pre-college education. Stan Doore ----- Original Message ----- From: Jeremiah MacGregor To: U.S. Metric Association Sent: Saturday, February 21, 2009 9:29 AM Subject: [USMA:43136] Re: consumer education on the metric system How do you think it is simple to compare 1/2 gallon with 1.75 quart and 3 pint? At least in metric you can easily know that 1.65 liters is smaller then 1.89 liters and 1.42 liters is smaller then both. The recognition is instantaneous with metric, with English units you have to think on it for a while. It didn't take me long to figure out that the three sizes varied by about 15~20 mL or about 1 tablespoon. With English units I would have given up trying to figure out the difference after a few seconds, which is what the FMI is expecting most consumers to do. Jerry ------------------------------------------------------------------------------ From: Mark King <[email protected]> To: U.S. Metric Association <[email protected]> Sent: Thursday, February 19, 2009 8:27:03 PM Subject: [USMA:43096] Re: consumer education on the metric system Depends on which ice cream you by. Braum's (a regional dairy store based in Oklahoma) recently changed to a 3 pint ice cream carton. And Blue Bell is "still a half gallon", which they proudly proclaim on their packaging. And of course there's the inexpensive big tub store brand, which comes in a 5 quart tub. Clearly the FMI is correct that SI would confuse the consumer, and it's quite simple to compare half-gallon to 1.75 quarts to 3 pints. Even with unit pricing, there's no guarantee they'll use the same unit as a "base". --- On Thu, 2/19/09, John Woelflein <[email protected]> wrote: Reminds me: when did the dairy industry broadcast the change in ice cream products' size, from a half-gallon container to 1.75 quarts? Grrrrrrrrr.
