On Sunday 22 February 2009 09:55:55 Jeremiah MacGregor wrote:
> I would guess the 240 mL amount is chosen because that is the amount the
> laboratory used as a sample to come up with the amount of fats and sugars
> and what-not that is in the sample.  The one cup or 8 fl oz is just the
> approximation.  But for some reason the impression to the consumer has to
> be that the English units are the real units.

What do you mean by "has to be"?

-Because of the format, the impression most likely is? I agree.

-For marketing reasons (or whatever), the impression must be? I disagree.

Pierre

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