It means that whoever is making the decision on what appears on the label will only allow the consumer to think the amounts are based on English units..
Jerry ________________________________ From: Pierre Abbat <[email protected]> To: U.S. Metric Association <[email protected]> Sent: Sunday, February 22, 2009 10:10:55 AM Subject: [USMA:43197] Re: true metrication is systemic On Sunday 22 February 2009 09:55:55 Jeremiah MacGregor wrote: > I would guess the 240 mL amount is chosen because that is the amount the > laboratory used as a sample to come up with the amount of fats and sugars > and what-not that is in the sample. The one cup or 8 fl oz is just the > approximation. But for some reason the impression to the consumer has to > be that the English units are the real units. What do you mean by "has to be"? -Because of the format, the impression most likely is? I agree. -For marketing reasons (or whatever), the impression must be? I disagree. Pierre
