Levi's in headquartered in San Francisco. Maybe someone that works there saw my 
USMA "Go Metric" bumper sticker while sitting in traffic on the bay bridge :)

Scott
On Mar 10, 2011, at 20:17 , Pat Naughtin wrote:

> Dear All,
> 
> This is interesting (my emphasis):
> 
> Levi's® believes that it is important to take action because we're part of an 
> industry that depends on water. An average pair of Levi's® jeans needs 42 
> liters of water to be dyed, washed, and finished. Once we take them home we 
> use even more water caring for our jeans using 21 liters every time we wash. 
> That's 4 times the amount of water someone in a developing country might use 
> for an entire day's drinking, cleaning, cooking, and washing combined.
> 
> See http://store.levi.com/waterless for the details
> 
> Cheers,
> 
> Pat Naughtin LCAMS
> Author of the ebook, Metrication Leaders Guide, see 
> http://metricationmatters.com/MetricationLeadersGuideInfo.html
> Hear Pat speak at: http://www.youtube.com/watch?v=_lshRAPvPZY 
> PO Box 305 Belmont 3216,
> Geelong, Australia
> Phone: 61 3 5241 2008
> 
> Metric system consultant, writer, and speaker, Pat Naughtin, has helped 
> thousands of people and hundreds of companies upgrade to the modern metric 
> system smoothly, quickly, and so economically that they now save thousands 
> each year when buying, processing, or selling for their businesses. Pat 
> provides services and resources for many different trades, crafts, and 
> professions for commercial, industrial and government metrication leaders in 
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> Government, Google, NASA, NIST, and the metric associations of Canada, the 
> UK, and the USA. See http://www.metricationmatters.com for more metrication 
> information, contact Pat at [email protected] or to get the 
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