Dear Scott, Maybe you're right, but maybe someone at Levi recognises the advantages of the cost savings made possible by using the simplicity of the metric system inside the factory and, (sadly) also the marketing advantages of using a different group of measurements to sell jeans to western cowboys and their wannabee followers.
However, just in case you're right and I'm wrong, don't remove the bumper sticker! Cheers, Pat Naughtin Geelong, Australia On 2011/03/13, at 14:17 , Scott Hudnall wrote: > Levi's in headquartered in San Francisco. Maybe someone that works there saw > my USMA "Go Metric" bumper sticker while sitting in traffic on the bay bridge > :) > > Scott > On Mar 10, 2011, at 20:17 , Pat Naughtin wrote: > >> Dear All, >> >> This is interesting (my emphasis): >> >> Levi's® believes that it is important to take action because we're part of >> an industry that depends on water. An average pair of Levi's® jeans needs 42 >> liters of water to be dyed, washed, and finished. Once we take them home we >> use even more water caring for our jeans using 21 liters every time we wash. >> That's 4 times the amount of water someone in a developing country might use >> for an entire day's drinking, cleaning, cooking, and washing combined. >> >> See http://store.levi.com/waterless for the details >> >> Cheers, >> >> Pat Naughtin LCAMS >> Author of the ebook, Metrication Leaders Guide, see >> http://metricationmatters.com/MetricationLeadersGuideInfo.html >> Hear Pat speak at: http://www.youtube.com/watch?v=_lshRAPvPZY >> PO Box 305 Belmont 3216, >> Geelong, Australia >> Phone: 61 3 5241 2008 >> >> Metric system consultant, writer, and speaker, Pat Naughtin, has helped >> thousands of people and hundreds of companies upgrade to the modern metric >> system smoothly, quickly, and so economically that they now save thousands >> each year when buying, processing, or selling for their businesses. Pat >> provides services and resources for many different trades, crafts, and >> professions for commercial, industrial and government metrication leaders in >> Asia, Europe, and in the USA. Pat's clients include the Australian >> Government, Google, NASA, NIST, and the metric associations of Canada, the >> UK, and the USA. See http://www.metricationmatters.com for more metrication >> information, contact Pat at [email protected] or to get >> the free 'Metrication matters' newsletter go to: >> http://www.metricationmatters.com/newsletter to subscribe. >> > Pat Naughtin LCAMS Author of the ebook, Metrication Leaders Guide, see http://metricationmatters.com/MetricationLeadersGuideInfo.html Hear Pat speak at: http://www.youtube.com/watch?v=_lshRAPvPZY PO Box 305 Belmont 3216, Geelong, Australia Phone: 61 3 5241 2008 Metric system consultant, writer, and speaker, Pat Naughtin, has helped thousands of people and hundreds of companies upgrade to the modern metric system smoothly, quickly, and so economically that they now save thousands each year when buying, processing, or selling for their businesses. Pat provides services and resources for many different trades, crafts, and professions for commercial, industrial and government metrication leaders in Asia, Europe, and in the USA. Pat's clients include the Australian Government, Google, NASA, NIST, and the metric associations of Canada, the UK, and the USA. See http://www.metricationmatters.com for more metrication information, contact Pat at [email protected] or to get the free 'Metrication matters' newsletter go to: http://www.metricationmatters.com/newsletter to subscribe.
