With the help of Google, I got to a Levi's Europe page and eventually to a fit page that is in English, but for Portugal (Portuguese is the only language I speak besides English). It clearly shows jeans are sized in inches (waist and leg) but they maintain fit charts in centimeters for those countries where required.
http://eu.levi.com/en_PT/shop/sizes/chart.html#men/bottoms Obviously they are "dual" and will use what suits them by market. "If you don't like inches, we will pretend they are just meaningless size numbers (like women's clothing), and tell you how they fit in centimeters." --- On Sun, 3/13/11, Pat Naughtin <[email protected]> wrote: From: Pat Naughtin <[email protected]> Subject: [USMA:50000] Re: Levi's metric ? To: "U.S. Metric Association" <[email protected]> Cc: "U.S. Metric Association" <[email protected]> Date: Sunday, March 13, 2011, 5:52 AM Dear Scott, Maybe you're right, but maybe someone at Levi recognises the advantages of the cost savings made possible by using the simplicity of the metric system inside the factory and, (sadly) also the marketing advantages of using a different group of measurements to sell jeans to western cowboys and their wannabee followers. However, just in case you're right and I'm wrong, don't remove the bumper sticker! Cheers, Pat Naughtin Geelong, Australia On 2011/03/13, at 14:17 , Scott Hudnall wrote: Levi's in headquartered in San Francisco. Maybe someone that works there saw my USMA "Go Metric" bumper sticker while sitting in traffic on the bay bridge :) Scott On Mar 10, 2011, at 20:17 , Pat Naughtin wrote: Dear All, This is interesting (my emphasis): Levi's® believes that it is important to take action because we're part of an industry that depends on water. An average pair of Levi's® jeans needs 42 liters of water to be dyed, washed, and finished. Once we take them home we use even more water caring for our jeans using 21 liters every time we wash. That's 4 times the amount of water someone in a developing country might use for an entire day's drinking, cleaning, cooking, and washing combined. See http://store.levi.com/waterless for the details Cheers, Pat Naughtin LCAMS Author of the ebook, Metrication Leaders Guide, see http://metricationmatters.com/MetricationLeadersGuideInfo.html Hear Pat speak at: http://www.youtube.com/watch?v=_lshRAPvPZY PO Box 305 Belmont 3216, Geelong, Australia Phone: 61 3 5241 2008 Metric system consultant, writer, and speaker, Pat Naughtin, has helped thousands of people and hundreds of companies upgrade to the modern metric system smoothly, quickly, and so economically that they now save thousands each year when buying, processing, or selling for their businesses. Pat provides services and resources for many different trades, crafts, and professions for commercial, industrial and government metrication leaders in Asia, Europe, and in the USA. Pat's clients include the Australian Government, Google, NASA, NIST, and the metric associations of Canada, the UK, and the USA. See http://www.metricationmatters.com for more metrication information, contact Pat at [email protected] or to get the free 'Metrication matters' newsletter go to: http://www.metricationmatters.com/newsletter to subscribe. Pat Naughtin LCAMS Author of the ebook, Metrication Leaders Guide, see http://metricationmatters.com/MetricationLeadersGuideInfo.html Hear Pat speak at: http://www.youtube.com/watch?v=_lshRAPvPZY PO Box 305 Belmont 3216, Geelong, Australia Phone: 61 3 5241 2008 Metric system consultant, writer, and speaker, Pat Naughtin, has helped thousands of people and hundreds of companies upgrade to the modern metric system smoothly, quickly, and so economically that they now save thousands each year when buying, processing, or selling for their businesses. Pat provides services and resources for many different trades, crafts, and professions for commercial, industrial and government metrication leaders in Asia, Europe, and in the USA. Pat's clients include the Australian Government, Google, NASA, NIST, and the metric associations of Canada, the UK, and the USA. See http://www.metricationmatters.com for more metrication information, contact Pat at [email protected] or to get the free 'Metrication matters' newsletter go to: http://www.metricationmatters.com/newsletter to subscribe.
