Dear Minus5 Management (www.minus5experience.com), Thank you for keeping the name "Minus5" on the United States branches of your unique ice bars!
In this Fahrenheit-leaning nation, one would think that your namesake temperature reading would be rejected as a product name, as we in the U.S. are inveterate back-converters--we like to ask of metric measurements, "What's that in Fahrenheit, or pounds, or miles?" . But by retaining the name used in all-metric New Zealand, you are giving your American patrons a superb educational moment: the water all around them froze at zero degrees Celsius, because if the temperature were not negative, there would be no interior to your establishment. Would it be possible to go all the way with this marvelous metric education, and add the name "Celsius" to the description on your Web site and other company literature? You mention only Fahrenheit. The U.S. Metric Asaociation advocates completion of the U.S. transition to the metric system as this Nation's sole measurement standard. Enterprises such as yours surely help make that possible. SIncerely, -- Paul Trusten, Registered Pharmacist Vice President and Public Relations Director U.S. Metric Association, Inc. Midland, Texas USA www.metric.org [email protected] +1(432)528-7724
