Tom,
I love your idea to call them all "British Imperial" measurements!

On Tue, Oct 29, 2019, 3:35 PM <[email protected]> wrote:

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>    1. [USMA 1235] Re: labeling (Tom Wade)
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> Message: 1
> Date: Tue, 29 Oct 2019 19:35:12 +0000
> From: Tom Wade <[email protected]>
> To: <[email protected]>
> Subject: [USMA 1235] Re: labeling
> Message-ID: <[email protected]>
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> It's important not to call it "US <anything>".  Doing so only helps
> those who want to pitch the shambolic mix you have at the moment as
> "American" as opposed to the "foreign" system you are advocating.  That
> allows those who oppose metrication to wrap themselves in the flag of
> patriotism.  Call it "British Colonial Measure" (to distinguish it from
> the British Imperial system, that was a reform of 1824). That more
> accurately describes how and when it was imposed,  and that it should
> have been discarded long ago, along with monarchy,
> pounds-shillings-pence and titles.
>
> Same reason to refer to "metric" rather than SI ("International" is the
> kiss of death here, despite its more modern accurate meaning).
>
> The problem is there is a significant number of people that would prefer
> *anything* that is seen to be American, as opposed to foreign.  You have
> to be able to counter emotional as well as rational opposition.
>
> One of the small pieces of fortune we had with metrication in Ireland,
> was that it was so hard for anyone to be openly in favor of something
> called the British Imperial System. ;-)
>
> Tom Wade
> [email protected]
>
> On 2019-10-29 12:26, Ressel, Howard R (DOT) wrote:
> >
> > I never say US Standard, always US Customary sort of says its common
> > usage but not the standard.
> >
> > Howard
> >
> > *From:* USMA <[email protected]> *On Behalf Of *Paul
> > Trusten
> > *Sent:* Monday, October 28, 2019 5:21 PM
> > *To:* USMA List Server <[email protected]>
> > *Subject:* [USMA 1233] labeling
> >
> > ATTENTION: This email came from an external source. Do not open
> > attachments or click on links from unknown senders or unexpected emails.
> >
> > Ya know, even if the supplementary WOMBAT labeling is added to the
> > wine bottles, isn’t it possible that the consumers will be much too
> > drunk to care?
> >
> > I am going to claim my seat as a party pooper on this “issue.” For too
> > long now, I have wasted my time going after minor problems such as
> > this, when the U.S. as a whole is suffering from a much, much greater
> > stagnation regarding a standard of measurement. We even have people
> > who support U.S. metrication who can’t stop using the phrase “U.S.
> > standard!” I call feet, pounds, etc. “legacy units,” lending them no
> > more dignity than a cubit or a league. There is only ONE true standard
> > of measurement. It is the SI.
> >
> > Let’s say the dual labels get put on the booze bottles. Have ‘y’all
> > been looking at grocery store shelf tags lately? A few years ago,
> > despite the round metric sizes of the beverage products, the sizes and
> > their unit pricing are evaluated On those tags in terms of the fluid
> > ounce. Despite the broad range of metric sizes for soft drinks (500
> > mL, 1 L, 1.25 L,  2 L, and 3 L), product metrication gets compromised
> > in comparison shopping.  And, more important, in the absence of
> > comprehensive metric education, much of the U.S. public isn’t able to
> > appreciate the fact that a milliliter of soda pop is the same volume
> > as a milliliter of medicine that they are dosing their children with,
> > since the “Drug Facts” labeling is all metric now.
> >
> > Just sayin’.
> >
> > PAUL T.
> >
> >
> >
> >
> >
> >
> > Paul Trusten
> > Midland, Texas
> > [email protected] <mailto:[email protected]>
> >
> >
> >
> > Paul Trusten
> > Midland, Texas
> > [email protected] <mailto:[email protected]>
> >
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