I think it is a good tactic. Its good to see the people behind the software... or the people behind the company for that matter. True fans/geeks love this stuff. It does build trust and I think this is a good thing. Of course you are correct in insinuating that it could be used to build a false sense of trust. Marketing is a tricky beast, eh?
At the end of the day, I still don't really know Bill Gates. But at least I get to see him as a human and see that he really cares about this stuff. Sure, he's also the founder of a monster corporation, but there he is, casually being interviewed by someone whom I've been in personal contact with over email. Yeah, I think this is effective, and rightly so. -Josh On 9/8/05, Markus Sandy <[EMAIL PROTECTED]> wrote: > Joshua Kinberg wrote: > > >I don't see how me stating the obvoius -- that Microsoft clearly uses > >Channel 9 to educate developers about Windows core technologies -- > >means that I am somehow "drinking the Kool-Aid" on this one. Sure its > >marketing... the best kind of marketing educates people about your > >products. This is exactly what Channel 9 seems to be doing. Kudos to > >them. I hope more businesses begin to participate in this medium. > > > > > > > as someone who has been an MSDN developer for many many years, I can > tell you that there is much to enjoy on Channel 9, but little that is > useful in your day to day work. It is mainly developer propogada (fun > stuff admittedly). > > Channel 9's purpose is to build trust in Microsoft - they used to state > this right on the site - came from a fear of flying analogy > > people were so afraid of microsoft that MS had to do this > > some education - i guess you could say late night infomercials are also > educational ;) > > as to more toding this: I imagine more will - it's clearly working > > > > -- > > My name is Markus Sandy and I am app.etitio.us > > http://apperceptions.org > http://digitaldojo.blogspot.com > http://spinflow.org > http://wearethemedia.com > http://www.corante.com/events/feedfest/ > > aim/ichat: [EMAIL PROTECTED] > msn: [EMAIL PROTECTED] > skype: msandy > spin: [EMAIL PROTECTED] > > > > > > Yahoo! Groups Links > > > > > > > > ------------------------ Yahoo! Groups Sponsor --------------------~--> Most low income households are not online. Help bridge the digital divide today! http://us.click.yahoo.com/cd_AJB/QnQLAA/TtwFAA/lBLqlB/TM --------------------------------------------------------------------~-> Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
