Oy, this whole conversation is like an exercise in not being able to
see the forest for the trees.

I think any difference really comes down to intended audience.

Rocketboom is trying to reach a different audience than many other
videoblogs. So far it has been successful in this regard. In doing so,
Rocketboom has raised the level of attention for all videoblogs and
for everyone producing and shaping this medium. It is also seen as a
beacon example in the mainstream media... and for good reason. It is
frequent and fresh, well written and produced, and cleverly plays off
many cliches found in mainstream media. It is familiar, yet something
completely new in many respects.

Many videoblogs have little care for an audience beyond their friends
and family. One great thing about videoblogs is that you don't really
have to care about audience in order to be successful -- success is
relative to your individual goals. Because the medium is so open and
accessible to creators, you have the opportunity to define your own
goals instead of having them defined for you by the marketplace or
other such gating factors.

The funny thing about vidoeblogs is that there's a side effect to
producing content in such a public medium -- what is originally
intended for a small audience of friends can quickly expand to a
larger, more generalized audience... it can even reach into the
mainstream media with coverage on TV, Radio, and Newspapers. I believe
Ryanne, Verdi, Josh Leo, and others have experienced this, and thus
attained a certain amount of "personal celebrity," which is fun and
exciting. In some ways it may even drive the desire to create more
content because an audience materialized where you didn't expect it
to. I think that is very rewarding. Ryanne put it really well once
when she said "I made a smoothie and a few hundred people gave a
shit."

Its all valid, one way or the other, and all exemplary of major shifts
occuring due to the democratization of media.

Will it be used for more applied goals as Andrew Baron envisions?... yes.
Will it be used for less concrete purposes too?... yes indeed, and
perhaps more so.
Thank goodness that the medium is large enough and open enough to
accomodate all.


-Josh


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