Oh and one other thing. For smaller advertisers that are new to video, there could be a secondary revenue stream made on the creative side of it too.
Bill Streeter LO-FI SAINT LOUIS www.lofistl.com --- In [email protected], "Bill Streeter" <[EMAIL PROTECTED]> wrote: > > All that tells me is that nobody is going to get rich off this stuff > anytime soon. > > Actually there is another thing to consider that doesn't translate > directly from the standard web ad space. Length. How much for a 10 sec > ad? How about a minute? Makes a difference. > > Bill Streeter > LO-FI SAINT LOUIS > www.lofistl.com > > --- In [email protected], "LeanBackVids.com" > <[EMAIL PROTECTED]> wrote: > > > > So all this legal talk about music brings me back to sponsors... > > > > $25-50 CPM (cost per thousand) is an average price for video > > sponsorships. (Disclaimer: I used to work for a major sports website > > and am going by what they charge for various video advertising. And > > the per 1000 makes the price relative to popularity.) > > > > The big difference with RSS-based media is that the sponsorship would > > be embedded into the movie and exists for as long as the movie does. > > > > Assuming that the CPM is $25 and a single video gets downloaded 10,000 > > times in the first month and 2,000 times each month thereafter... that > > would make the value of a single video sponsorship at $250 for the > > first month and $50 for each month afterwards. > > > > Of course, there is an exponential decline in viewers since the video > > gets pushed further down into the feed/archives. So maybe the sponsor > > only is charged for 6 months... $250 the first month and another $250 > > for the remaining 5 months... Bring the total to $500 sponsorship per > > video. (Up-front payment of course.) > > > > Seems realistic to me, but wanted to check how others feel about this. > > > > -Matt > > ----------------------- > > http://vlogmap.org > > http://leanbackvids.com > > http://ridertech.com > > > Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
