I have a few replies to various things posted on this thread.

1) Apple's market share.  Steve Watkins says he doesn't see many Macs in the 
UK.  Yes, I 
agree, it varies by geography.  In the San Francisco Bay Area, where I am, Macs 
have far 
greater than 10% share, maybe as high as 20% or more, and it's been growing 
noticably for 
the last year.  No, Apple is not a big enough employer to affect those numbers. 
 Most 
technology trends seem to start here, so I'd say that the Bay Area is usually a 
leading 
indicator for technology trends.

2) Flip4Mac makes Windows Media viable on Macs.  C'mon, folks!  True, Quicktime 
fans 
have been pushing Windows folks to download Quicktime from the Apple site, but 
there's 
a *huge* difference in the name recognition of Apple and the name recognition 
of 
Flip4Mac.  People fail to download free apps for two primary reasons:  1) it's 
a pain, and 2) 
they don't trust the company behind the download.  Until some huge company 
(like 
Microsoft) buys Flip4Mac, it won't be a big factor.

3) Windows Media is easy to output, according to Josh Kinberg.  A very large 
percentage of 
web video (half?) is created on Macs with Final Cut Pro and iMovie, and on Macs 
creating a 
Windows Media file is not very easy.  Ease of output is one of the achilles 
heels of Flash 
Media (easily the best cross platform solution from a viewing point of view), 
but the recent 
Adobe acquisition should change that issue radically.  They own Premiere, of 
course, but 
also, they have the muscle and the experience w/ PDF to cut deals w/ lots of 
other 
software vendors.

4) Sites changing from Windows Media.  Others don't believe my prediction.  I 
know of at 
least two major sites that will soon make the change from Windows Media to 
Flash Video 
in the near future.  One is very popular with videobloggers, and the other is a 
huge 
consumer site.  Stay tuned this year, folks...

--- In [email protected], "Steve Watkins" <[EMAIL PROTECTED]> wrote:
>
> Well Im no fan of windows media, but Im also more than a little
> skeptical about hopes that Apples market share is going to go large
> enough soon enough to make your conclusions totally valid.
> 
> Is all this 'market share' stuff just based on volumes of computers
> sold in any particular quarter? If so then this doesnt tell us what
> percentage of active computers on the net are Macs, which is more
> important. 
> 
> If I wasnt into VJing then I could go for years without meeting
> anybody in the UK with a Mac. Nobody at work even considers Apple when
> getting a new computer. We've only had a Apple retail store or 2 here
> in the UK for a few years. Apple are only just opening their first
> store in continental Europe.
> 
> I believe that Macs already have a disproportionately large number of
> column inches dedicated towards them, and Apple get a much easier ride
> with the press, not least because quite a lot of journalists have Macs. 
> 
> Personally I would want to consider cross-platform compatibility when
> developing a site/service, but I still expect Windows-based machines
> to dominate for years to come.
> 
> For Apples share to change significantly in the short-medium term,
> they need to get cheaper. I bought 2 Macs last year but really they
> reprensent very very poor value compared to the equivalent PC. The new
> Mac Intel chips will help this a bit, but the price of PC stuff just
> keep tumbling so I dunno, hard to tell what will happen.
> 
> Steve of Elbows
> 
> --- In [email protected], "Mike Lanza" <[EMAIL PROTECTED]> wrote:
> >
>  Meanwhile, Macs recently passed 5% market share for PCs.
> > 
> > They almost doubled market share right before switching
> microprocessor platforms, a time 
> > when nearly everyone expected their share to dip.  Thus, I'd say
> it's clear that Mac is headed 
> > for upper single digits, if not double-digits.
> > 
> > My conclusion is that any site based on this lame format is, well,
> lame for using it.  As the 
> > Mac continues to gain market share in 2006, I predict that Windows
> Media will be dropped by 
> > many, if not most, of the serious web video sites using it today.
> >
>







 
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