I think the way they are doing it is analogous to those ads on the radio when 
the dj
just has to basically talk about the product for a minute or whatever

If you are a fan of the dj's style you'll enjoy him/her regardless of the 
subject matter

I look forward to seeing the winning products get (swings head to camera2) 


             WWWhatsup NYC
http://pinstand.com - http://punkcast.com

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