Alexa is daily reach per million people on the web, as I understand 
it. They also give you an overall rank as to your absolute 
popularity (as measured in traffic to your domain) on the web.

They measure traffic through certain gateways on the web, so 
measurements may not be entirely accurate, especially for smaller 
sites with certain regional followings.

However, as a means of looking at longer term trends and comparisons 
between sites/domains, they are the best tracking there is.

In the case of YouTube, they have done an amazing job of getting 
reach, although the figures are skewed somewhat as all the video 
clips that are hosted by them that play at myspace, etc are all 
counted as traffic 'cause they hit their domain in order to play.

This was made clear when MySpace blocked video hosted at YouTube - 
YouTube's traffic rankings immediately dipped.

Quoted figures around YouTube suggest they are getting 1-2 mm unique 
viewers per month to the Site, which is impressive, although the 
Alexa figures would suggest the traffic is even higher (because of 
the hosted video traffic).

What will be even more interesting will be to see if YouTube can 
turn all this traffic into moneymoneymoneymoney. They must have a 
plan for this and it will be exciting to see it emerge.



--- In [email protected], "Enric" <[EMAIL PROTECTED]> wrote:
>
> It's probably the number of hits or something like that, rathar 
than
> unique individuals per day.
> 
>   -- Enric
> 
> --- In [email protected], robert a/k/a r
> <robert.videoblogging@> wrote:
> >
> > graph is from alexa.com
> > 
> > 
> > --
> > cheers
> > r
> > 
> > Deconstructing the status quo, collaboratively
> > 
> > my vlog: http://r.24x7.com
> > good deal : http://foo.24x7.com
> > 
> > 
> > 
> > 
> > On Feb 16, 2006, at 1:36 PM, Enric wrote:
> > 
> > > Shouldn't the graph heading be "Daily Reach (per thousand)"?
> > > Otherwise youtube has reached almost 10 billion people :)
> > >
> > > Where is this graph from?  If a simple mistake like that is on 
the
> > > graph, it needs some backup.
> > >
> > >   -- Enric
> > >
> > > --- In [email protected], robert a/k/a r
> > > <robert.videoblogging@> wrote:
> > >>
> > >> this might help:
> > >>
> > >> <http://snipurl.com/mmv3>
> > >>
> > >>
> > >>
> > >>
> > >> On Feb 16, 2006, at 3:53 AM, Deirdre Straughan wrote:
> > >>
> > >>>
> > >>>
> > >>> On 2/16/06, robert a/k/a r <robert.videoblogging@> wrote:
> > >>>>
> > >>>> I'm intrigued by how successful "these new Flash hosting 
companies"
> > >>>> are
> > >>>> doing, look at the youtube growth figures, look at how cool 
the
> > >>>> vsocial
> > >>>> flash is, look at what Rodrigo is cooking up, look at the 
media 
> > >>>> deals
> > >>>> Brightcove is doing.
> > >>>
> > >>> Can you point me to those youtube figures?
> > >>>
> > >>>
> > >>>
> > >>> -- 
> > >>> best regards,
> > >>> Deirdré Straughan
> > >>>
> > >>>  www.beginningwithi.com (personal)
> > >>> www.tvblob.com (work)
> > >>>
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> >
>






 
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