not sure it was the PSA's they had to spend it on. Somehow, I don't
think it was in fact outlined where they had to spend it, but simply
that it had to be spent in the spirit of reducing smoking.
I always thought the money would have been better spent providing
smokers with nicotine patches and gum and classes...all free. That
would have made sense. But no...they had to use old models, selfishly.
Sigh.
Jan
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On May 16, 2006, at 8:05 AM, Andreas Haugstrup wrote:
> On Tue, 16 May 2006 13:50:09 +0200, Jan <[EMAIL PROTECTED]> wrote:
>
>> Yeah, the tobacco PSA's make me shudder with rage. "How stupid they
>> must
>> think us," is what I think with most television advertising.
>
> Aren't those PSAs a result of a lawsuit? Ie. Phillip Morris was forced
> to
> make them as a part of some sort of settlement some years back? I am
> pretty sure, but my Google-Fu is weak and I can't find any references.
>
> --
> Andreas Haugstrup Pedersen
> <URL: http://www.solitude.dk/ >
> Commentary on media, communication, culture and technology.
>
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