Oh, Jan may be right - I don't know if those PSAs were required. Here in Texas they had to give some money away and one place they did was the YMCA. One summer I worked with a bunch of kids at a local YMCA and we made an anti-somoking animation using cut up smoking advertisments. I'm not sure if kept them from smoking as it was a one-shot deal and nobody's behavior was followed up with but we all had fun for a couple of weeks.
-Verdi

On 5/16/06, Michael Verdi <[EMAIL PROTECTED]> wrote:
Yes they have to some PSAs about the dangers of smoking because of lawsuits though they are mostly, "go to our website and sign up and we'll send you a pamphlet" kind of thing.  I was referring to the thing where they give some food or water away to a charity or for a natural disaster and then make TV commercials (that cost more than their donation) about it. Walmart is another that comes to mind that also does this.

-Verdi


On 5/16/06, Andreas Haugstrup < [EMAIL PROTECTED]> wrote:
On Tue, 16 May 2006 13:50:09 +0200, Jan <[EMAIL PROTECTED]> wrote:

> Yeah, the tobacco PSA's make me shudder with rage. "How stupid they must
> think us," is what I think with most television advertising.

Aren't those PSAs a result of a lawsuit? Ie. Phillip Morris was forced to
make them as a part of some sort of settlement some years back? I am
pretty sure, but my Google-Fu is weak and I can't find any references.

--
Andreas Haugstrup Pedersen
<URL: http://www.solitude.dk/ >
Commentary on media, communication, culture and technology.


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