http://en.wikipedia.org/wiki/Sour_grapes


On 12/14/06, andrew michael baron <[EMAIL PROTECTED]> wrote:
>
>   On the topic of ABC's videoblog, I'm going to set aside all of the
> technical problems everyone has already mentioned with the video
> distribution and the ABC platform - the fact that there are no RSS
> feeds, the comments are pre-approved and filtered (even when not
> offensive), the video scrolls have been turned off, one is forced to
> view long, irrelevant pre-roll ads that outlast many people's
> curiosity and especially the closed platform with no mobile or local
> potential.
>
> In otherwords, the only difference between this video platform and
> one from say, 1997, is that for this one, at least the video does
> come on and plays.
>
> Maybe they can hire someone who knows a thing or two about it.
>
> I'm going to suggest that the greatest failure of this project
> however has to do with the severely expensive resources that are
> being used for a product that can be much more valuable for a mere
> fraction of the effort and costs.
>
> My question is, how much money did it take to produce this?
>
> Also, if all of the effort only goes into a once-a-week show, how
> effective and interested are the people behind the show to take so
> much time and money to do so little?
>
> For instance, we know they are probably paying Amanda a professional
> salary. They are also paying two senior level producers for this.
> Then there is at least one editor, a camera person (unless one of the
> producers is a cameraman), lighting tech, audio guy, all with premium
> 'ABC' salaries. I am just speculating, perhaps I have missed some.
>
> In addition to that, the entity ABC needs to make revenue (beside the
> people), yet they also have at least one rep that works with Amanda
> besides the producers and other production staff. Surely they have
> someone who works on the website if not a section of a team. Amanda's
> agent needs a professional share. Amanda's manager too. They
> obviously have a very aggressive PR team too (which they will
> definitely need to drive people to the show). Lets not forget the
> advertisers! They are the ones supporting this and because so many
> people need to get paid such high salaries, the advertisers need to
> get paid most of the real-estate of the website. In many ways, this
> scenario is typical of one where the advertisers are way more
> important than the show itself. The show is just a tool for ad sales
> in the end, after all.
>
> The point I want to make is, there are probably WAY too many people
> needed to pull off this one 5 minute production exclusively for a
> small flash file on one website.
>
> A company like ABC should perhaps use their expensive resources to
> produce content that needs expensive resources. Was there special
> access gained? Was there need for expensive equipment? Travel
> expenses? 3 producers?
>
> No, there was no sign of any need for any of the above that I could see.
>
>  
>


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