Hello, Would it help if you could review which ads get placed in the video?
(I know some advertising networks allow you to review ads.) See ya On 3/2/07, Enric <[EMAIL PROTECTED]> wrote: > > I've put up a post on my Lucid Media blog that may be of interest > here. It is the rational for not placing ads within videos: > > http://tinyurl.com/37s2ma > or > > http://lucidmedia.cirne.com/index.php/2007/03/02/the-case-against-advertising-in-net-video/ > > Blog text follows: > ================== > Recently methods of advertising in video have become active in > development and implementation. Originally when I heard the rational > for Ads in net videos from Revver, I thought it worthwhile. Provide a > method for people making video on the net to gain revenue from their > work. This would support net videomakers continuing their work. There > had been entries on the yahoo videoblogging group and on blogs for Ads > targeted to the audience and content of the video. Similar to Google > showing Ads that try to relate to keyword searches; an Ad for Harley > motorcycles could appear on a videoblog entry about a weekend > motorcycle hog excursion with friends. > > Unfortunately, specifying include an Ad in my video on Revver, blip.tv > and others means you can have a powerful, emotive video on the > relationship to one's father followed by a upbeat commercial for Juicy > Fruit gum. Or a irreverent video of doing a prank on someone followed > by a commercial for the Heart Association. Now this problem probably > just relates to the technicality of specifying categories for the Ad's > relationships to video content and the amount of different Ads > available. With time the correlation of Ads to video content and the > viewership should have stronger matching. > > The question is why have Ads in videos on distributed networks. > Traditionally, on a television set broadcast a advertisement had to > exist within the video stream. No other location was provided for > placement. However on the internet an Ad does not need to be in the > video. It can be anywhere around the video on the web page. Either > top, left, right, bottom or lower down the page. Now video on the net > does not mean just a web page. It can be an iPod, mobile phone, Tivo, > or even projected in a theatre film festival. All of these non-website > screens can and probably will develop methods of displaying more than > just a video stream. A future iPod, mobile phone, digital TV and > theatre projector will be able to show more than just the video. Like > the Opera super- and sub-titles projected separately from the > performance, these screens will probably eventually have dynamic > separate information areas where Ads can appear. Further with the > usage of different screen ratios than 4x3 (16x9, etc.), space can be > made available around the video to place Ads. This puts advertising in > the video stream, but does not directly break up the video continuity. > > Google proved the failure of putting ads directly in searches. Flash > Ads that pop-up and dance up over the content of web-pages send people > away from sites. And Ads that interrupt the video, even at the end, > will be found to be ineffective. They will either drive people away > from watching the videos if at the start or middle or tend to not be > watched if at the end. Ads placed around the video will work since > people can choose to pay attention to the periphery of a video if the > ad relates to their interest or ignore that area. > ================== > > -- Enric > -======- > http://www.cirne.com -- Charles Iliya Krempeaux, B.Sc. charles @ reptile.ca supercanadian @ gmail.com developer weblog: http://ChangeLog.ca/ ___________________________________________________________________________ Make Television http://maketelevision.com/ ___________________________________________________________________________ Cars, Motorcycles, Trucks, and Racing... http://tirebiterz.com/
