Hello, I understand what you are saying now.
On 3/2/07, Enric <[EMAIL PROTECTED]> wrote: > > The point is not which Ads are placed in videos, but that videos are > interrupted with Ads. I think some companies (new and old) developing > new media tools are missing (sometimes intentionaly) the point of why > people love pop-up blockers and ad blockers. Why a clean minimal > google search with unobtrusive text ads on the side is prefered to > search engines that would put ads within search results. Why flash > ads that popped out of the page took away future page views. > > The distributed net empowers not only those making videos to make what > they want, but those viewing to not view videos with ads that intrude > in their video viewing. It will not in the long run empower ad makers > to find more intrusive ways to overlay ads over running video, create > click ad regions and product placement. Given the choice most will > choose not to break up their video with ads, but to take the option to > view related ads on the side of the video. > > -- Enric > -======- > http://www.cirne.com > > --- In [email protected], "Charles Iliya Krempeaux" > <[EMAIL PROTECTED]> wrote: > > > > Hello, > > > > Would it help if you could review which ads get placed in the video? > > > > (I know some advertising networks allow you to review ads.) > > > > > > See ya > > > > > On 3/2/07, Enric <[EMAIL PROTECTED]> wrote: > > > > > > I've put up a post on my Lucid Media blog that may be of interest > > > here. It is the rational for not placing ads within videos: > > > > > > http://tinyurl.com/37s2ma > > > or > > > > > http://lucidmedia.cirne.com/index.php/2007/03/02/the-case-against-advertising-in-net-video/ > > > > > > Blog text follows: > > > ================== > > > Recently methods of advertising in video have become active in > > > development and implementation. Originally when I heard the rational > > > for Ads in net videos from Revver, I thought it worthwhile. Provide a > > > method for people making video on the net to gain revenue from their > > > work. This would support net videomakers continuing their work. There > > > had been entries on the yahoo videoblogging group and on blogs > for Ads > > > targeted to the audience and content of the video. Similar to Google > > > showing Ads that try to relate to keyword searches; an Ad for Harley > > > motorcycles could appear on a videoblog entry about a weekend > > > motorcycle hog excursion with friends. > > > > > > Unfortunately, specifying include an Ad in my video on Revver, > blip.tv > > > and others means you can have a powerful, emotive video on the > > > relationship to one's father followed by a upbeat commercial for > Juicy > > > Fruit gum. Or a irreverent video of doing a prank on someone followed > > > by a commercial for the Heart Association. Now this problem probably > > > just relates to the technicality of specifying categories for the > Ad's > > > relationships to video content and the amount of different Ads > > > available. With time the correlation of Ads to video content and the > > > viewership should have stronger matching. > > > > > > The question is why have Ads in videos on distributed networks. > > > Traditionally, on a television set broadcast a advertisement had to > > > exist within the video stream. No other location was provided for > > > placement. However on the internet an Ad does not need to be in the > > > video. It can be anywhere around the video on the web page. Either > > > top, left, right, bottom or lower down the page. Now video on the net > > > does not mean just a web page. It can be an iPod, mobile phone, Tivo, > > > or even projected in a theatre film festival. All of these > non-website > > > screens can and probably will develop methods of displaying more than > > > just a video stream. A future iPod, mobile phone, digital TV and > > > theatre projector will be able to show more than just the video. Like > > > the Opera super- and sub-titles projected separately from the > > > performance, these screens will probably eventually have dynamic > > > separate information areas where Ads can appear. Further with the > > > usage of different screen ratios than 4x3 (16x9, etc.), space can be > > > made available around the video to place Ads. This puts > advertising in > > > the video stream, but does not directly break up the video > continuity. > > > > > > Google proved the failure of putting ads directly in searches. Flash > > > Ads that pop-up and dance up over the content of web-pages send > people > > > away from sites. And Ads that interrupt the video, even at the end, > > > will be found to be ineffective. They will either drive people away > > > from watching the videos if at the start or middle or tend to not be > > > watched if at the end. Ads placed around the video will work since > > > people can choose to pay attention to the periphery of a video if the > > > ad relates to their interest or ignore that area. > > > ================== > > > > > > -- Enric > > > -======- > > > http://www.cirne.com > > > > -- > > Charles Iliya Krempeaux, B.Sc. > > > > charles @ reptile.ca > > supercanadian @ gmail.com > > > > developer weblog: http://ChangeLog.ca/ -- Charles Iliya Krempeaux, B.Sc. charles @ reptile.ca supercanadian @ gmail.com developer weblog: http://ChangeLog.ca/ ___________________________________________________________________________ Make Television http://maketelevision.com/ ___________________________________________________________________________ Cars, Motorcycles, Trucks, and Racing... http://tirebiterz.com/
