The point is not which Ads are placed in videos, but that videos are interrupted with Ads. I think some companies (new and old) developing new media tools are missing (sometimes intentionaly) the point of why people love pop-up blockers and ad blockers. Why a clean minimal google search with unobtrusive text ads on the side is prefered to search engines that would put ads within search results. Why flash ads that popped out of the page took away future page views.
The distributed net empowers not only those making videos to make what they want, but those viewing to not view videos with ads that intrude in their video viewing. It will not in the long run empower ad makers to find more intrusive ways to overlay ads over running video, create click ad regions and product placement. Given the choice most will choose not to break up their video with ads, but to take the option to view related ads on the side of the video. -- Enric -======- http://www.cirne.com --- In [email protected], "Charles Iliya Krempeaux" <[EMAIL PROTECTED]> wrote: > > Hello, > > Would it help if you could review which ads get placed in the video? > > (I know some advertising networks allow you to review ads.) > > > See ya > > On 3/2/07, Enric <[EMAIL PROTECTED]> wrote: > > > > I've put up a post on my Lucid Media blog that may be of interest > > here. It is the rational for not placing ads within videos: > > > > http://tinyurl.com/37s2ma > > or > > http://lucidmedia.cirne.com/index.php/2007/03/02/the-case-against-advertising-in-net-video/ > > > > Blog text follows: > > ================== > > Recently methods of advertising in video have become active in > > development and implementation. Originally when I heard the rational > > for Ads in net videos from Revver, I thought it worthwhile. Provide a > > method for people making video on the net to gain revenue from their > > work. This would support net videomakers continuing their work. There > > had been entries on the yahoo videoblogging group and on blogs for Ads > > targeted to the audience and content of the video. Similar to Google > > showing Ads that try to relate to keyword searches; an Ad for Harley > > motorcycles could appear on a videoblog entry about a weekend > > motorcycle hog excursion with friends. > > > > Unfortunately, specifying include an Ad in my video on Revver, blip.tv > > and others means you can have a powerful, emotive video on the > > relationship to one's father followed by a upbeat commercial for Juicy > > Fruit gum. Or a irreverent video of doing a prank on someone followed > > by a commercial for the Heart Association. Now this problem probably > > just relates to the technicality of specifying categories for the Ad's > > relationships to video content and the amount of different Ads > > available. With time the correlation of Ads to video content and the > > viewership should have stronger matching. > > > > The question is why have Ads in videos on distributed networks. > > Traditionally, on a television set broadcast a advertisement had to > > exist within the video stream. No other location was provided for > > placement. However on the internet an Ad does not need to be in the > > video. It can be anywhere around the video on the web page. Either > > top, left, right, bottom or lower down the page. Now video on the net > > does not mean just a web page. It can be an iPod, mobile phone, Tivo, > > or even projected in a theatre film festival. All of these non-website > > screens can and probably will develop methods of displaying more than > > just a video stream. A future iPod, mobile phone, digital TV and > > theatre projector will be able to show more than just the video. Like > > the Opera super- and sub-titles projected separately from the > > performance, these screens will probably eventually have dynamic > > separate information areas where Ads can appear. Further with the > > usage of different screen ratios than 4x3 (16x9, etc.), space can be > > made available around the video to place Ads. This puts advertising in > > the video stream, but does not directly break up the video continuity. > > > > Google proved the failure of putting ads directly in searches. Flash > > Ads that pop-up and dance up over the content of web-pages send people > > away from sites. And Ads that interrupt the video, even at the end, > > will be found to be ineffective. They will either drive people away > > from watching the videos if at the start or middle or tend to not be > > watched if at the end. Ads placed around the video will work since > > people can choose to pay attention to the periphery of a video if the > > ad relates to their interest or ignore that area. > > ================== > > > > -- Enric > > -======- > > http://www.cirne.com > > -- > Charles Iliya Krempeaux, B.Sc. > > charles @ reptile.ca > supercanadian @ gmail.com > > developer weblog: http://ChangeLog.ca/ > ___________________________________________________________________________ > Make Television http://maketelevision.com/ > > ___________________________________________________________________________ > Cars, Motorcycles, Trucks, and Racing... http://tirebiterz.com/ >
