I hate Pre-Roll ads but if I know its a video about anna nicole or britney spears, damn it, I¹ll wait for the goodstuff. If your content tease is bad, then pre-roll ads aren¹t going to work.
Zulma On 3/2/07 3:06 PM, "Heath" <[EMAIL PROTECTED]> wrote: > > > > > Sorry I have to disagree with you Ads placed around the video I think > is more distracting than a preroll or post roll....why would I watch > a video 16X9 and in the "black bar" areas there is a bunch of ads > placed there? I know I woundn't. > > Or course I don't think advertising is "evil" like a lot of people > either. But that is another conversation... > > Heath > http://batmangeek7.blogspot.com > > --- In [email protected] <mailto:videoblogging%40yahoogroups.com> > , "Enric" <[EMAIL PROTECTED]> wrote: >> > >> > I've put up a post on my Lucid Media blog that may be of interest >> > here. It is the rational for not placing ads within videos: >> > >> > http://tinyurl.com/37s2ma >> > or >> > http://lucidmedia.cirne.com/index.php/2007/03/02/the-case-against- > advertising-in-net-video/ >> > >> > Blog text follows: >> > ================== >> > Recently methods of advertising in video have become active in >> > development and implementation. Originally when I heard the rational >> > for Ads in net videos from Revver, I thought it worthwhile. Provide > a >> > method for people making video on the net to gain revenue from their >> > work. This would support net videomakers continuing their work. > There >> > had been entries on the yahoo videoblogging group and on blogs for > Ads >> > targeted to the audience and content of the video. Similar to Google >> > showing Ads that try to relate to keyword searches; an Ad for Harley >> > motorcycles could appear on a videoblog entry about a weekend >> > motorcycle hog excursion with friends. >> > >> > Unfortunately, specifying include an Ad in my video on Revver, > blip.tv >> > and others means you can have a powerful, emotive video on the >> > relationship to one's father followed by a upbeat commercial for > Juicy >> > Fruit gum. Or a irreverent video of doing a prank on someone > followed >> > by a commercial for the Heart Association. Now this problem probably >> > just relates to the technicality of specifying categories for the > Ad's >> > relationships to video content and the amount of different Ads >> > available. With time the correlation of Ads to video content and the >> > viewership should have stronger matching. >> > >> > The question is why have Ads in videos on distributed networks. >> > Traditionally, on a television set broadcast a advertisement had to >> > exist within the video stream. No other location was provided for >> > placement. However on the internet an Ad does not need to be in the >> > video. It can be anywhere around the video on the web page. Either >> > top, left, right, bottom or lower down the page. Now video on the > net >> > does not mean just a web page. It can be an iPod, mobile phone, > Tivo, >> > or even projected in a theatre film festival. All of these non- > website >> > screens can and probably will develop methods of displaying more > than >> > just a video stream. A future iPod, mobile phone, digital TV and >> > theatre projector will be able to show more than just the video. > Like >> > the Opera super- and sub-titles projected separately from the >> > performance, these screens will probably eventually have dynamic >> > separate information areas where Ads can appear. Further with the >> > usage of different screen ratios than 4x3 (16x9, etc.), space can be >> > made available around the video to place Ads. This puts advertising > in >> > the video stream, but does not directly break up the video > continuity. >> > >> > Google proved the failure of putting ads directly in searches. Flash >> > Ads that pop-up and dance up over the content of web-pages send > people >> > away from sites. And Ads that interrupt the video, even at the end, >> > will be found to be ineffective. They will either drive people away >> > from watching the videos if at the start or middle or tend to not be >> > watched if at the end. Ads placed around the video will work since >> > people can choose to pay attention to the periphery of a video if > the >> > ad relates to their interest or ignore that area. >> > ================== >> > >> > -- Enric >> > -======- >> > http://www.cirne.com >> > > > > ********************************* Zulma Aguiar Electronic Artist Arlington, VA (Washington DC) 703-416-2262 [EMAIL PROTECTED] Www.zulmaaguiar.com [Non-text portions of this message have been removed]
