--- In [email protected], "Heath" <[EMAIL PROTECTED]> wrote: > > We've discussed this a bit but I had a very personal experiece > recently that proved (at least to me) an interesting viewship "fact". > > Being "featured" somewhere does not mean you will gain a jump in > views to your other videos. Recently one of my posts was featured on > the Yahoo video page, I was one there for over a day, that video did > great numbers by far my most popular video, over 8,000 views which > for me...is HUGE. Anyway, I was really pumped but I noticed that > while I did gain some subscribers I didn't gain a whole lot of views > on my other videos. > > Being featured was great but unless you are being featured all the > time, it doens't appear to mean a thing really. > > So I am curious, what has been other's experience's? And why is it > that it never seems to translate? I mean I know if I see something I > like I check out other stuff. Am I alone in that? > > Is my 15 minutes of fame already up? How many licks does it take to > get to the center of a tootise roll tootise pop? I need to know! > > Heath > http://batmangeek7.blogspot.com
The reason it doesn't translate is that there's nothing to translate. "Featuring" puts a video in front of someone's face. The way the culture works, if you put it in front of their face, they might click it. That doesn't mean they know or care anything about what they're clicking on. They just want to see what's interesting, OR they like looking at whatever's "featured". It's not the same thing as saying to a crowd of people "Hey! I have a show about XYZ! Would you all like to watch it?" and they say "yes" and you give them the URL, and they're actually invested in the topic or your character or whatever the draw of the video is. All they want to see is what they want to see right now. The "fame" part comes from the being selected, not from how many people click on it. It's similar to the reason why paparazzi shows stay on the air indefinitely. There's a large group of people that want to know what's popular right now. They want to know who got drunk at the party and whose clothes fell off. They want to know who cut their hair and who's coming out of rehab today. Once they get their fix, it's time for the next fix. This is why advertisers should be careful about attempting to estimate popularity and/or ability to draw an audience from stats generated from things like being featured and piggybacking on highly-viewed videos with "video responses". Someone might get 300,000 hits on their video, but that's only because it was a video response to a clip that got 2,000,000 hits. It indicates NOTHING about their ability to draw, maintain and grow an audience, and as you point out, it doesn't even mean that people will check out the rest of their series after landing on their featured video. -- Bill C. http://TheLab.ReelSolid.TV
