You are correct. However the world of advertising is a whole other business that requires different skills than just making good videos. And while it's certainly possible for a videomaker to go their own way and develop this business, it may not be ideal for them to do that. If you look around at a lot of the most commercially successful video blogs almost none of them trying to develop advertising business for themselves, they are outsourcing it to agencies with expertise in this area. And it can really come down to a matter of taking the time to track down ad revenue actually takes time always from the creative process and many would gladly split the revenue to not even have to deal with it. And then if there is some journalistic component of your video blog then there is the whole conflict of interest issue when it comes to advertising. In the print media there has been a long standing "church/state" division between the revenue side of things vs. the editorial side(not always true in practice, I know but at least there is are basic rules that are generally accepted). So if a videoblogger considers himself to be a kind of journalist, then I would say that being involved in selling ads for his/her blog is a less than ideal situation.
Bill Streeter LO-FI SAINT LOUIS www.lofistl.com www.billstreeter.net --- In videoblogging@yahoogroups.com, "Charles Iliya Krempeaux" <[EMAIL PROTECTED]> wrote: > > Hey Jay, > > On 9/25/07, Jay dedman <[EMAIL PROTECTED]> wrote: > > > > I just read this good blog post: > > http://arstechnica.com/news.ars/post/20070923-barrier-bustin- internet-may-lead-to-a-music-industry-middle-class.html > > > > The premise is that there is a burgeoning class of musicians are > > forming direct relationships with their fans. This cuts out the > > agency middle men...and all the high costs of promotion. Independent > > musicians can then hope to make a living by selling their own music > > and doing live performances. > > > > Reading the article, I wonder if you could apply the same logic to > > online video. Do independent video makers need to rely on advertising > > models....continuing the same relationship to a bloated middle man? Or > > will a different relationship develop between people watching and the > > people who make the stuff they want to watch? > > Does advertising necessarily mean there being a "middle man"?! I.e., > does advertising really mean there has to be a "middle man"? > > Video markers could develop relations with advertisers themselves. > Picking and choosing who they do and don't want to deal with. And > approving and disapproving what ads they do and don't show. > > > See ya > > -- > Charles Iliya Krempeaux, B.Sc. <http://ChangeLog.ca/> > > > Vlog Razor... Vlogging News > http://vlograzor.com/ >
