Yea, its funny how licensing revenue isn't really leading to much online. Everyone wants to distribute your content for free in exchange for the distribution reach.
But I have found this free off-site distribution model to be the most lucrative potential yet. This is because free distribution = 100% rights to ad sales. So when when we sell an advertisement and stick it on our show, it goes everywhere and we get 100% of the revenue. Not just in our RSS feeds but accross all of the websites that have Rocketboom. With a partner like YouTube for instance, we are enjoying being a part of the party as people discover us (we have only just recently started to gain a bit of an audience there but it adds to our count), and when we add an advertisement into the video, we can report that count back to the advertiser. Therefore, the result of distributing on other websites leads to an increase in off-site distribution, an increase in on-site distribution, and in both case, an increase in ad revenue. Let me know if Im missing something with your approach for in my mind, there really is no other way of looking at it unless you are in an exclusive relationship with someone that would prevent you from engaging in off-site distribution. Andrew On Jan 8, 2008, at 2:19 AM, Kent Nichols wrote: > Meh. RSS is offsite distribution. We get about 90% of our views > through the feeds. > > Putting your stuff up on sites is good for promotion, but less good > for making money, unless you wrangle licensing deals. > > We've done some stuff putting old episodes on YouTube and Veoh, etc. > Exposes us to new audiences and drives us some traffic. > > Congrats on the explosive growth Andrew. > > -K > > --- In videoblogging@yahoogroups.com, Andrew Baron <[EMAIL PROTECTED]> wrote: > > > > Kent, I'd like to get you comments on this. The $, Im not so > > concerned about. It sounds like a fair and positive amount for a > > gross figure. > > > > Its the issue of distributing nly on your site that Im curious > about. > > > > In the second half of 2007, we underwent major growth to our web > site > > traffic as a result of expanding off-site distribution. > > > > Up until just several months ago, we have not been on YouTube, Blip > > or any other flash sites, for instance. > > > > As a result of being on YouTube and the various other sites like > > Yahoo, Blip, Dailymotion, etc. we obviously increased our traffic > off > > site, but that also caused our on-site traffic to grow tremendously, > > as expressed in at least one way here on this compete graph: > > > > http://siteanalytics.compete.com/rocketboom.com+askaninja.com/? > metric=uv > > > > While Rocketboom appears to be in a lesser position than > AskaNinja in > > terms of traffic, even with our recent increase in onsite > traffic, we > > still get the greater percentage of our traffic off-site. Thus the > > data does not represent our site as well as a site like yours where > > you have purposefully tried to corral your audience onto your site. > > > > Taking that into consideration, according to the graph then > (which is > > at least relevant to itself), in terms of annual growth, the data > > suggests that the Askaninja site has grown 15.3% over the last year > > compared to 537% growth for Rocketboom over the last year. Our > > offsite growth has been even greater, obviously. > > > > So my first conclusion is to suggest that one good way to increase > > your numbers and drive traffic to your website is to distribute off- > > site. If you can provide a better experience on your site then > > anywhere else, it can work more to your advantage. > > > > Anyway, these graphs are always screwy and its not a lot of info to > > go on, but I wanted to get your take since the growth margin is so > > great. > > > > :P > > > > > > On Jan 3, 2008, at 11:00 PM, Tim Street wrote: > > > > > This would be a good question for Ask A Ninja. > > > > > > They are leading the pack and they now only post their videos > on their > > > site and in their RSS feed and they are grossing $100,000 per > month in > > > advertising revenue from their site. > > > > > > On Jan 3, 2008, at 7:55 PM, <[EMAIL PROTECTED]> <[EMAIL PROTECTED]> > > > wrote: > > > > > > > >>>Make promos for your show and use TubeMogul to send your > promos > > > > everywhere. > > > > > > > > Why not just put my videos everywhere? Is there a downside > you think > > > > to > > > > that? > > > > > > > > Jim > > > > > > > > [Non-text portions of this message have been removed] > > > > > > > > > > > > > > > > > > [Non-text portions of this message have been removed] > > > > > > > > > > > > > > > > > [Non-text portions of this message have been removed] > > > > > __._,_. [Non-text portions of this message have been removed]
