HI Jim, Believe it or not research has shown that the most effective pre-roll add is the thirty second pre-roll, http://tinyurl.com/289a95 However research has also show that uses skip videos with pre-rolls, http:// tinyurl.com/24hay9
I used a ten-second pre-roll against my best judgement (client insisted upon it), but my advice to you if you must insert a pre-roll is to keep it as short as possible and hope its over before the user has a chance to click away and then follow up with companion links or a really great mid or post-roll, or even better, convince the client to let you incorporate their product directly into the content. kathryn http://www.synchronis.tv On Feb 7, 2008, at 1:35 PM, Jim Kukral wrote: > Does anyone know what the standard time is for a preroll ad? I know > there > aren't really any standards yet for online video. Just looking for > feedback > and opinions. 5 seconds? > > Jim Kukral > > Check out my video show at www.jimkukral.com. > > [Non-text portions of this message have been removed] > > > [Non-text portions of this message have been removed]
