--- In videoblogging@yahoogroups.com, "taulpaulmpls" <[EMAIL PROTECTED]> wrote: > > Agreed Jon, > > The example I pointed out was vague terminology. The real > conversation was much more specific when we asked the content creator > what they were willing, and not willing to do. When that was agreed > upon, the pricing was a separate issue. > > Another great point you made, and I agree with, is that every content > creator has a different set of standards for partnerships with > sponsors (advertisers), and each will be willing or not willing to do > certain things. (i.e. endorsements may not be ok, but placement > scripted into the video may be just fine) That gives the creator > freedom to make that choice. > > I remember this guy who was doing videos when I first started in this > group. He was hunting for Civil War relics on battlefields in the > south. His videos showed him using a metal detector, how to look for > these types of artifacts, and how to identify the artifacts. I had > little interest in this type of hobby, but the content was consistent, > and I could see the benefit for enthusiasts in this area. I believe > this example went into the long tail, and I saw multiple opportunities > for sponsorship, if he chose to go that direction. >
Dear Paul, How can you talk about "multiple opportunities for sponsorship" when you do not believe in the thing you are "sponsoring"? I am aware Civil War enthusiasm has turned into a cottage industry and the marketers are paying attention to us now. And while I appreciate your vulture advice, I hope you don't take this the wrong way when I tell you to buzz off. If I accepted "sponsorships" from outside of the historical community, it would change the very nature of what I am doing. No longer would I be serving this community, instead I would be serving the sponsors who quite frankly, I do not believe care one lick about the Civil War. Your statement that you have no interest in the "hobby" only reinforces this belief. I know you think sponsorships will help make my program more accessible. You believe accessibility and an expanded audience to be a good thing. But how far will it go? I have no doubt I could deliver millions of viral views if I showed my buttcrack while loading a musket. Paul! You do not understand this "hobby"! And you do not understand the importance of things! The small, yet enthusiastic, audience are the reason my "consistent content" exists in the first place. And I will not let your commercial schemes alienate them. Thank you, Buzz off, - [EMAIL PROTECTED] - > Thanks for your feedback Jon, > > -Paul > > > > > --- In videoblogging@yahoogroups.com, "ractalfece" <john@> wrote: > > > > > > > > > > Marketers and Advertisers are way behind on knowing how to work with > > > online content creators. I've been in the community for 4 years, and > > > sometimes I don't know where to start. Networks like Rev3 and NNN, > > > have made it a bit easier to work with these shows, but most content > > > creators will never work with them. There's just a shitload of > > > content out there. I've approached a couple content creators about > > > sponsorship. I've asked how much they charge. *cue crickets*. > > > > > > > I'll explain why you're getting crickets. > > > > The word sponsorship summons up this glorious relationship where the > > sponsor gives money because they believe in the cause or the work. > > > > Take "Where The Hell Is Matt?" > > > > http://wherethehellismatt.com/ > > > > Scroll down to the bottom and in the left hand corner you'll see a > > tiny image for "Stride". > > > > From the Where The Hell is Matt? FAQ: > > > > BEGIN FAQ > > > > Did they make you chew gum on your trip? > > > > They didn't make me do much of anything. They are very good people. > > > > Did they tell you where to go? > > > > Nope. They said, and I'm quoting here: > > > > "We like what you're doing. We want to help you. We don't want to mess > > with you." > > > > These words charmed me, and they stayed true to them. > > > > Did they edit the video for you? > > > > Nope. I came home, put it together, sorted the music out, and slapped > > it up on the internet. That was pretty much it. > > > > Like I said: good people. > > > > Do you get lots of free gum? > > > > I get lots of free gum. > > > > How did you find them? > > > > They found me. > > > > END FAQ. > > > > That is real sponsorship. > > > > Now do you see how absurd it is to ask how much creators charge for > > sponsorship? It's like asking, how much would it cost me to give you > > money because I believe in what you're doing? > > > > It sounds like what you're really asking is, "how much does it cost to > > put a commercial on your broadcast?" Or maybe you're asking, "how > > much for your endorsement?" Or maybe you're asking "how much does it > > cost to have endorsements made for my product and run on your > > broadcast?" And that's fine. Just use the correct words and maybe it > > won't be so confusing for people. > > > > > > > > I've got a panel submission for SXSWi, on what marketers look for in a > > > video content creator. We'll even talk niche, and long tail for > > > people that don't get a bazillion views on youtube. > > > > > > > > > http://panelpicker.sxsw.com/ideas/view/1979?return=%2Fideas%2Findex%2F3%2Fq%3Abolin > > > > > > It won't happen overnight. > > > > > > The way I see it, we're all marketers, we're just pushing different > > > things. > > > > > > > I've heard of the "long tail of books" and "the long tail of DVDs and > > CDs" and the "long tail of online media". But maybe we're not talking > > about multiple tails. Maybe it's all one tail. You've got Amazon's > > most obscure products sitting out at the very tiniest tip of the > > Amazon tail and once you step off, you're on a new tail of stuff made > > just for the web with no hopes (or false hopes) of breaking into > > traditional (or subculture) media markets. And when you get to the > > edge of that tail, then you're stepping into communication. Videos > > about someone's wedding anniversary posted to youtube for friends and > > family. A myspace blog from a teenager chronicling teenager shit for > > her teenager friends. And then after that tail, you'll find private > > communication between individuals, email, phone calls, etc. > > > > When we talk about advertising this far out on the tail, it's creepy > > science fiction stuff. But I'm not worried about it. > > > > The market will correct itself, right? > > > > BURST! You disgusting web 2.0 bubble! BURST! > > > > - john@ - > > >
