- Why a slab serif, and why a *slanted* slab serif? For me, that
contradicts the simplicity of the design; you’re whispering with
colors and screaming with the font.
I used a slab serif to acknowledge the history of Vim running in a
terminal. The reason I used italics is precisely to "scream". I wanted
the logo to be punchy and sharp. In fact, I quite like the "whisper with
color, scream with the font" description. :) If I had a concern, it was
about not being punchy enough with the type logo.
I initially started with other fonts, but nothing felt "vim" about it
to me. The old logo is also serifed, so I think some continuity helps.
- Lowercase initial is trendy; but is that really Vim? I wonder
whether all-uppercase wouldn’t be better.
I tried that too. This font seemed to be designed around the
interaction of lower-case letters. It looked too blocky and strained in
all-caps. Mixed-case was an option, but it created awkward interactions
with other design elements (the diamond, in this case).
As far as I’m concerned, I’d like a simple logo in a simple
yet stately font: a humanist serif or even Roman capitals like
Trajan.
After all “Vim” is the accusative of “vis”, meaning “strength,
power”,
and all those kinds of properties you associate with our favorite
text
editors (and tyrants, too). If the green diamond must be kept in the
background, though, that really makes things hard.
For me, the green diamond is one of the more important parts of the
identity. The slab serif is almost secondary to the green diamond.
Thank you James for launching the idea and submitting proposals (I
hope my criticism wasn’t too unpleasant).
Not at all; I appreciate your feedback. I think the design I submitted
works really well, but that doesn't mean we can't improve it.
James
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