On Wed, Jul 10, 2013 at 12:22:58PM +0200, James Beck wrote: > >- Why a slab serif, and why a *slanted* slab serif? For me, that > > contradicts the simplicity of the design; you’re whispering with > > colors and screaming with the font. > > I used a slab serif to acknowledge the history of Vim running in a terminal. > The reason I used italics is precisely to "scream". I wanted the logo to be > punchy and sharp. In fact, I quite like the "whisper with color, scream with > the font" description. :) If I had a concern, it was about not being punchy > enough with the type logo. > > I initially started with other fonts, but nothing felt "vim" about it to me. > The old logo is also serifed, so I think some continuity helps. > > >- Lowercase initial is trendy; but is that really Vim? I wonder > > whether all-uppercase wouldn’t be better. > > I tried that too. This font seemed to be designed around the interaction of > lower-case letters. It looked too blocky and strained in all-caps. > Mixed-case was an option, but it created awkward interactions with other > design elements (the diamond, in this case). > > >As far as I’m concerned, I’d like a simple logo in a simple > >yet stately font: a humanist serif or even Roman capitals like Trajan. > >After all “Vim” is the accusative of “vis”, meaning “strength, power”, > >and all those kinds of properties you associate with our favorite text > >editors (and tyrants, too). If the green diamond must be kept in the > >background, though, that really makes things hard. > > For me, the green diamond is one of the more important parts of the > identity. The slab serif is almost secondary to the green diamond. > > >Thank you James for launching the idea and submitting proposals (I > >hope my criticism wasn’t too unpleasant). > > Not at all; I appreciate your feedback. I think the design I submitted works > really well, but that doesn't mean we can't improve it. > > James > > -- > -- > You received this message from the "vim_use" maillist. > Do not top-post! Type your reply below the text you are replying to. > For more information, visit http://www.vim.org/maillist.php > > --- You received this message because you are subscribed to the Google > Groups "vim_use" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/groups/opt_out. > >
In general i don't care about the icon, but: - these day 'geeks' are not the geeks from the past - geeks can like nice and simple logos - a simple sleek logo could attract younger people -- Ike
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