On 2013-07-10 06:22, James Beck wrote:
> > What's wrong with it?
>
> I have a few complaints about the original logo.
>
> 1. It's very busy (seven colors?!)
> 2. It doesn't print well (seven colors, hairline borders, gradients)
> 3. It's inconsistent (some parts are embossed, others not. Shading
> is done in both blue and black.)
> 4. The font styles ("V" and "im") are different (this makes my eyes
> twitch)
> 5. The "m" looks like someone melted it with fire. Inelegant and weird.
> 6. As a general rule, when loud background texture (green diamond)
> cuts through text, it makes me twitch (see the treatment of "im")
For all my Jony Ives teasing, (1) it was mostly a gut reaction to the
flat magenta one, and (2) I *do* see room for improvement in the
existing logo, especially in some of the areas you note.
Regarding colors & gradients, it's nice to have a full-color
monitor-display version for which the primary goal should be to look
good and convey "vim'ness" regardless of color-depth. However it
would also be good to have a 2-color (B&W, green&white,
whatever&other) which makes printing cheaper :-) As I type this, I
see you mentioning single-color tshirt printing elsewhere in the
thread, so you've clearly thought about this already too. So I don't
see these as mutually exclusive, but complementary for differing uses.
Though the contemporary fad of flat design seems to me just that:
fad-ish.
Re. lower-vs-upper-vs-mixed-case, I come down on the lowercase side,
as that's what I type at the prompt: "vim", not "VIM".
Re. fonts, I prefer monospaced unadorned (no italics, smallcaps,
underline, etc). Your comment on "scream" just felt counter to the
pragmatic nature of vim. If you want emphasis, I'd do it via weight
rather than using italic/oblique. Also, I can't tell because the
italics may be messing with me, but in the font you use for the "vim"
logo one, the junctions of the curves on the "m" with their parts
look abnormally thin. What font is that?
I don't feel particularly attached to the green diamond aspect of the
logo, old or new.
Just my gut reactions in a more serious response to the initial
post. :-)
-tim
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