Sync goes both ways. It checks to see which side has newer information and 
copies the newer information to the other side, thereby making the information 
the same on both sides - synchronising the information.

If you purchase something on your iOS device, when you sync the device to your 
computer through iTunes, part of the syncing process is transferring the 
purchased item from the iDevice to the computer for better long-term storage. 
After the purchased item has been transferred to the computer, any updates will 
be synced, or matched, whenever you connect your iDevice to your computer.

In other words, sync is the process of ensuring that both the iDevice and the 
computer have the same, most up-to-date information, including text, 
appointments, contacts, apps, recordings, videos, special settings, and so on. 
Transferring purchased items is just a part of syncing where iTunes is 
informing you that the app being transferred does not currently exist on the 
computer, but it will exist on the computer once the transfer is complete. This 
way, you know you have a new app stored on your computer in case you want to 
back it up or sync it to another of your iDevices.

David Chittenden, MSc, MRCAA
Email: [email protected]
Mobile: +64 21 2288 288
Sent from my iPhone

On 04/05/2013, at 5:59, "Neal Ewers" <[email protected]> wrote:

> Hi, an elementary question I am sure, but I have had mixed answers. Some say 
> that Syncing copies things from iTunes to the phone. And transfer purchases 
> copies from the device to iTunes. Trouble is, this is not my experience. When 
> I sync, I am asked if I want to transfer voice memos from my device to 
> iTunes. So, it is obviously not just transferring things from iTunes to the 
> phone.
>  
> My original understanding was the sync went both ways and transfer purchases 
> copied information about the things I purchased on my device into iTunes.
>  
> Anyone care to enlighten me on this mystery? I thank you for doing so.
>  
> Neal
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