Thank you everyone for your positive words on this issue. This was forwarded 
from an Australian email list. There has been quite a bit of negativity 
regarding Sendero on  that list in the last couple days.
I agree with what everyone has said, and have already written to the Australian 
list, giving a more positive angle. I have nothing but praise the Sendero for 
providing a great service in providing accessible GPS.
Sent from my iPhone

On 05/07/2013, at 6:44 AM, Sieghard Weitzel <[email protected]> wrote:

> Mr. Kearney compares Sendero's strategy with a "Bait and Switch" which is
> unfortunate since it only means he has apparently not read the app
> description or any information about the app on the Sendero website. As
> somebody else pointed out, it clearly states on the Sendero website that a
> subscription is required and this information is also contained in the app
> description. In any case, here is the definition of a Bait and Switch which
> typically applies to retail products, it involves false advertising as well
> as 2 products, one as the bait and one, more expensive one, as the switch:
> 
> Bait-and-switch is a form of fraud used in retail sales.
> first, customers are "baited" by merchants' advertising products or services
> at a low price, but when customers visit the store, they discover that the
> advertised goods are not available, or the customers are pressured by sales
> people to consider similar, but higher priced items ("switching").
> The intention of the bait-and-switch is to encourage purchases of
> substituted goods, making consumers satisfied with the available stock
> offered, as an alternative to a disappointment or inconvenience of acquiring
> no goods (or bait) at all, and reckoning on a seemingly partial recovery of
> sunk costs expended trying to obtain the bait. It suggests that the seller
> will not show the original product or service advertised but instead will
> demonstrate a more expensive product or a similar product with a higher
> margin
> 
> I find it unfortunate that so many people have so much bad stuff to say
> about a company and a product which most of them haven't even tried and
> which has been keenly anticipated by a lot of blind iPhone users. Let's hope
> that we will soon hear testamonies and reviews from people who are actually
> using the app and who point out its good sides for a change. This almost
> reminds me of all the bashing of apple that has been going on especiallhy in
> the tech media, it seems every time somebody comes out with something good
> somebody else feels they don't deserve recognition and success. Feedback and
> criticism can also be made in constructive ways which contribute to
> improving the product. 
> 
> Regards,
> Sieghard
> 
> -----Original Message-----
> From: [email protected] [mailto:[email protected]] On Behalf
> Of Joanne Chua

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