http://www.neweconomics.org/gen/

This organisation actually works on new economic models that include the environmental and social costs of economies onto the "bottom line" of the balance sheet. That is all one has to do to solve so many seemingly intractable problems. A business/country that makes a ton of money but is doing it by destroying environmental or social capital will be measured, by indicators far more subtle than GDP, as less profitable than others. If they want to be successful they will have to do the decent environmental thing to improve their balance sheet


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