Hi Committee & fellow Muggers,

there used to be business cards many years ago, mid 90s, saw some at the Apple 
shop in EastPerth, when it was near Royal Perth Hospital! (they had the newly 
released (original iMacs! too), is that dating me?)

Rebranding - sounds good, clear precise, & as you stated - self-explanitory.

Brian


On 10/09/2012, at 10:00 PM, wamug announce <annou...@wamug.org.au> wrote:

Hi Muggers,

As you know the WAMUG Committee is working hard to increase the availability of 
our service to Apple users. A number of our recent meetings have included well 
received hands on demonstrations in addition to the traditional segment for 
problem solving and the sharing of ideas. Though we are a vibrant and active 
group and have a particularly responsive, helpful mail list, the Committee 
would like to instigate a marketing push to increase meeting attendance, 
attract some new members, and get involved in community outreach. A model that 
we can aspire to is that of the dynamic Apple-Q in Queensland. ( 
http://www.apple-q.org.au )

This marketing will include a revamping of the web-site, printing of business 
cards, and advertising in local publications and on local notice boards. Before 
the marketing initiative begins a name change would greatly help with public 
recognition of what our group does. The committee proposes that our group of 
Apple enthusiasts be know as "Apple Users WA".  As opposed to WAMUG which has 
to be explained to all on first hearing, Apple Users WA obviously describes a 
group Apple product users.

We support the whole range of Apple products and services in addition to the 
much loved, time honoured Mac. Newer products such as the iPod, iPhone, iPad 
and Apple TV all contribute to the easily accessible Apple ecosystem that we 
have come to rely upon. Rounding out the Apple combined ecosystem are services 
that include iCloud, iTunes, iTunes U, iTunes Match, the App Store, and the Mac 
App Store. It is now possible to own and iPhone and an iPad, and with the use 
iCloud have an extremely versatile and functional setup. Younger people in 
particular are often in a position where they do not even know what a Mac is. 
Also Windows users are often wooed into the Apple fold by the iPhone and iPad, 
but may initially not know the benefits of converting to an iMac or a MacBook. 
We would like to help these sections of the community as well as those who make 
use of the full range of Apple products.

Even though we long standing members are quite comfortable with, and likely 
even quite attached to the WAMUG name, a name that better reflects our 
activities and sounds more accessible will help us promote the use of the Apple 
product range and provide a obvious support group for the growing collection of 
new Apple users.

So while aficionados principally do our work on a Mac, increasingly certain 
specialised functions are better served by using newer Apple products and 
services. The Committee proposes that we change the name to Apple Users WA to 
better reflect this.

This name change will require the passing of a motion at a Special Meeting of 
WAMUG. We propose that the meeting of Tuesday 2 October be such a Special 
Meeting. An email with details will follow shortly.

Best Regards,
WAMUG Committee
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