Diane Schips bespaketh on Thursday, June 26, 2003 3:33 PM:
<snip type="lots of good information" />
> 
> So the answer to why you should buy from me is trust.  You don't have
> to be an expert to trust my products, or my recommended blends. I'm
> going to focus on determining what does actually work, and not on
> selling something that doesn't.  I don't want you to waste your
> money, I want you to see real benefits from the products you buy from
> me.  If you can get some benefit from something you already have at
> home, I'll tell you about it.  I'll keep you as informed as I can.
> 
> What do you think?
> Diane


Diane,
  First of all, it really sounds like you have a good idea and a firm understanding of 
why your product is necessary.  The textual information you just provided was 
excellent and you are obviously passionate about your work!  however, this does not 
translate to your site.  The content of the site is good, but I was not drawn in at 
all.  I could easily have been drawn in through either SOLID copy on the homepage or a 
head turning design.  I think there is enormous potential for your site, as when it 
comes down to it, content is king!  But as a user looking for your services, I don't 
know if I'd have made it past the front page.  A tight design goes a long way towards 
making me feel comfortable giving someone my cash.

I hope this helps,
Stephen Caudill
http://www.mechavox.com


btw everyone, can we please try to trim our posts, thank you.

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