"Trust" is a good USP.
However, you can't get your visitors trust you simply by asking.
"TRUST ME.............!"
Nope, not even by screaming from your roof top!
So, the existing copy just doesn't cut it.
For instance, on my own site, my USP is Extraordinary Technical Support.
I don't call it Technical support - I call it FANATIC'nical Support
(Yes, I coined the word myself :-)
If you look at my home page, I go to a great extent, and also add a humorous angle to it, by giving my customer a "Marriage Certificate" just to show how committed I am to them.
Just read the copy on my home page when you get a chance.
Not that I'm a millionaire myself - but the copy you see is the result of months of experimenting with a lot of different styles of writing.
This one is working the best so far (I've got my sales figures to prove it).
I'm constantly tweaking my copy to see if it results in better sales.
And I won't stop till I get it EXACTLY RIGHT!
So, hope that helps.
Regards,
Ravi http://WebmasterInABox.net
At 12:58 PM 6/26/03 -0400, you wrote:
Diane Schips bespaketh on Thursday, June 26, 2003 3:33 PM: <snip type="lots of good information" /> > > So the answer to why you should buy from me is trust. You don't have > to be an expert to trust my products, or my recommended blends. I'm > going to focus on determining what does actually work, and not on > selling something that doesn't. I don't want you to waste your > money, I want you to see real benefits from the products you buy from > me. If you can get some benefit from something you already have at > home, I'll tell you about it. I'll keep you as informed as I can. > > What do you think? > Diane
Diane,
First of all, it really sounds like you have a good idea and a firm understanding of why your product is necessary. The textual information you just provided was excellent and you are obviously passionate about your work! however, this does not translate to your site. The content of the site is good, but I was not drawn in at all. I could easily have been drawn in through either SOLID copy on the homepage or a head turning design. I think there is enormous potential for your site, as when it comes down to it, content is king! But as a user looking for your services, I don't know if I'd have made it past the front page. A tight design goes a long way towards making me feel comfortable giving someone my cash.
I hope this helps, Stephen Caudill http://www.mechavox.com
btw everyone, can we please try to trim our posts, thank you.
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