When discussing pricing with a client, I almost NEVER discuss my hourly rates. The hourly rates we charge are a "base" from which we calculate the total price of a project for a user. We ALWAYS quote prices based on the finished project.
Someone emailed me privately and asked what we say when customers are "fishing" for pricing without giving me specifics.
I tell them:
"We build simple 'brochure' web sites with 2 or 3 pages as low as $xxx dollars (your low-end quote) and we go as high as a million dollars. However, most web sites average out to $x,xxx dollars. The price depends entirely on what your needs are. I'd be happy to email you a list of sample sites we've created. When can I schedule a free appointment to discuss your needs?"
I added "free" to the appointment because a couple of local companies actually charge customers for the initial consultation.
Don't ask them if they'd like to schedule an appointment because that gives them the opportunity to say "no". Instead, assume they want to schedule and appointment and ask when is a good time for them.
--Dave
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