6.4% is a really good rate -- somewhere around 2% is considered average.
e/y/e/s/c/r/e/a/m/ interactive has a good list of banner ad "rules" that
includes some comparative numbers for click throughs:
http://www.eyescream.com/work/rules.html
--Tamra
(who just got carpal tunnel problems from typing eyescream with all those /
marks!)
At 08:59 PM 6/9/98 +0000, Peter J. Schoenster wrote:
>Hello,
>
>Someone on the webteam got a report back from a site where she had a
>banner ad.
>
>The click-through rate was 6.4%. She doesn't pay for the banner ad
>but the company tracks it for here anyway.
>
>Is 6.4% good in a general sense. Must be some stats on this
>somewhere. Anyone have lead?
>
>Peter
> _________________________________________________________
>Peter J. Schoenster [EMAIL PROTECTED]
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