Peter J. Schoenster wrote:
> Someone on the webteam got a report back from a site where she had a
> banner ad.
>
> The click-through rate was 6.4%. She doesn't pay for the banner ad
> but the company tracks it for here anyway.
>
> Is 6.4% good in a general sense. Must be some stats on this
> somewhere. Anyone have lead?
>
Peter -- this is an /extremely/ high click-thru rate -- however, click
thru can be a function of a clever ad ... the question is .. did folks
/stay/ once they "clicked"?
Kathy
=====================
Kathy E. Gill
Business Process Information
425.234.2004 - 6X-JT
http://www.dotparagon.com/aboutgill.html
"You must be the change you wish to see in the world." -- Ghandi
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