Peter J. Schoenster wrote:
> Someone on the webteam got a report back from a site where she had a
> banner ad.
>
> The click-through rate was 6.4%. She doesn't pay for the banner ad
> but the company tracks it for here anyway.
>
> Is 6.4% good in a general sense. Must be some stats on this
> somewhere. Anyone have lead?
>
Try Mark Welch's site on banner ads...
http://www.markwelch.com/bannerad/
G
_______________________________________________________
George Matyjewicz, C.M.O. mailto:[EMAIL PROTECTED]
GAP Enterprises, Ltd. http://www.gapent.com/
Moderator of E-Tailer's Digest http://www.gapent.com/etailer/
Your Resource for Retail on the Net
MYWEB - Marketing Your Web
mailto:[EMAIL PROTECTED]?Subject=MYWEB_Info
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