> I wonder if sites pay people to try and use their 
> site and then offer feedback. Seems like it would be a good idea.  Ask a 
> business why someone would use their site and then create scenarios where 
> people have to use the site for the intended purpose 

Yes, it's usability testing. It's pretty much what you outline - give
people a task, and watch them do it. Video tape them if you can. The
little I've done of it has been useful. Check http://www.useit.com/.

A question for the list:

  Do you do usability testing in your sites? Know anyone who does?

Kieran

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