from edupage:
> AMAZON MEANS BOOKS
> Only three years after making its first sale, online bookseller Amazon.com has
>become the third-biggest bookseller in the country. Founder Jeff Bezos says, "To be
>nine times bigger [on the Web] than your nearest competitor, you actually only have
>to be 10 percent better." A principal reason for Amazon's success has been
>advertising, and the company was at one point was spending $36 in marketing for every
>$100 in sales. But book publisher Peter Osnos explains: "Amazon brilliantly, and at
>great expense, has branded. When people think of ordering a book online, they think
>of Amazon. It's like Xerox. It's entered the language."
(Washington Post 9 Jul 98)
http://www.washingtonpost.com/
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Kathy E. Gill
Business Process Information
425.234.2004 - 6X-JT
http://www.dotparagon.com/aboutgill.html
"You must be the change you wish to see in the world." -- Ghandi
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