At 11:53 AM 7/13/1998 -0700, Kathy E. Gill so eloquently stated:
>from edupage:
>> AMAZON MEANS BOOKS
>> Only three years after making its first sale, online
bookseller Amazon.com has become the third-biggest bookseller in
the country. Founder Jeff Bezos says, "To be nine times bigger
[on the Web] than your nearest competitor, you actually only have
to be 10 percent better." A principal reason for Amazon's
success has been advertising, and the company was at one point
was spending $36 in marketing for every $100 in sales. But book
publisher Peter Osnos explains: "Amazon brilliantly, and at
great expense, has branded. When people think of ordering a book
online, they think of Amazon. It's like Xerox. It's entered the language."
>
>(Washington Post 9 Jul 98)
>http://www.washingtonpost.com/
>
And they still haven't made any money! Last week investors
decided to take a hard look at their stock, which dropped 22% in
one week. Investors are waking up to the fact that Amazon, with
annual sales of $450 million, had a market worth equal to that
of rivals Barnes & Noble and Borders combined. Their combined
sales were $5.07 billion for the latest year!
Ah, the wonders of the Net.
G
_______________________________________________________
George Matyjewicz, C.M.O. mailto:[EMAIL PROTECTED]
GAP Enterprises, Ltd. http://www.gapent.com/
Moderator of E-Tailer's Digest http://www.gapent.com/etailer/
Your Resource for Retail on the Net
Moderator E-Marketing Digest http://www.webbers.com/emark/
Marketing Your Web http://www.gapent.com/myweb/
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