And now if they could only make a profit!


>> AMAZON MEANS BOOKS
>> Only three years after making its first sale, online bookseller
>>Amazon.com has become the third-biggest bookseller in the country.
>>Founder Jeff Bezos says, "To be nine times bigger [on the Web] than your
>>nearest competitor, you actually only have to be 10 percent better."  A
>>principal reason for Amazon's success has been advertising, and the
>>company was at one point was spending $36 in marketing for every $100 in
>>sales.  But book publisher Peter Osnos explains:  "Amazon brilliantly,
>>and at great expense, has branded. When people think of ordering a book
>>online, they think of Amazon.  It's like Xerox.  It's entered the
>>language."

Suzanne Stephens, Stephens Design; Ashland, Oregon
541-552-1192  http://www.KickassDesign.com/
CyberCircus Grand Prize Winners http://www.thecybercircus.com/
Web Page Design for Designers Design Resources: http://www.wpdfd.com/wpdres.htm
Clip Art: http://www.freeimages.com/stephens/


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