Hello Alex, and welcome.
In banner advertising there are several terms you wil want to become
familiar with. I'll list the ones I know, although there are more.
Impressions: How many times a banner is displayed on a page. Each time a
visitor loads that page, the banner is displayed. That's an impression.
Click-through: How many times someone has clicked on the banner
Click-through ratio: The percentage of how many time someone has clicked on
the banner vs how many times the banner how been displayed.
Hope this helps!
Jim
At 11:30 AM 7/21/98 -0500, you wrote:
>Hey everyone,
>
>My name is Alex and I have been put in charge of the companies web page.
>I have been doing a great deal of research on how to advertise with
>banner ads. I see everything is based on impressions and CTM (or cost
>per thousand impressions). I am having a hard time figuring out what an
>impression is, and how many impressions a average banner ad has. Any
>help would be greatly appreciated.
>
>Thanks
>
>Alex Hauck [EMAIL PROTECTED]
>Hinge-It Corp. www.hingeit.com
>phone: 317-542-9514 fax: 317-542-9524
>
>
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