At 11:30 AM 7/21/1998 -0500, L. Alex Hauck so eloquently stated:
>Hey everyone,
>
>My name is Alex and I have been put in charge of the companies web page.
>I have been doing a great deal of research on how to advertise with
>banner ads. I see everything is based on impressions and CTM (or cost
>per thousand impressions). I am having a hard time figuring out what an
>impression is, and how many impressions a average banner ad has. Any
>help would be greatly appreciated.
>
>Thanks
>
>Alex Hauck [EMAIL PROTECTED]
>Hinge-It Corp. www.hingeit.com
>phone: 317-542-9514 fax: 317-542-9524
>
Tamra answered you very well, and gave you some excellent
resources. I looked at your site (FP 2.0) and noted your business
lends itself to something like Coastal Tool & Supply.
Don't forget ads in discussion lists, which can be good for your
business. Coastal Tool & Supply http://www.coastaltool.com/ in
CT spends $50k a year on Net advertising, for which they get
reimbursed $47k in co-op funds and they generate $100-$110k per
month in sales from the Net. They sell power tools to consumers.
Todd Mogren is Sales Director, and has posted some interesting
stuff on their success to a couple of lists. He has sponsored
the ETD, EMD, I-Sales and others. He has some good things to say
about his success with banner ads at the E-Tailer Digest
archives, in particular at...
http://www.gapent.com/etailer/archives/0025.html
http://www.gapent.com/etailer/archives/0029.html
http://www.gapent.com/etailer/archives/0059.html
In #25 he states his success with text ads and in 29 with banner
ads. Feel free to search the archives for more information, as
this is a hot topic. 59 is an example of his ad. The searchable
archives are at....
http://www.gapent.com/etailer/archives/
To find the above I used "co-op coastal"
Good luck
George
_______________________________________________________
George Matyjewicz, C.M.O. mailto:[EMAIL PROTECTED]
GAP Enterprises, Ltd. http://www.gapent.com/
Moderator of E-Tailer's Digest http://www.gapent.com/etailer/
Your Resource for Retail on the Net
Moderator E-Marketing Digest http://www.webbers.com/emark/
Marketing Your Web http://www.gapent.com/myweb/
____________________________________________________________________
--------------------------------------------------------------------
Join The Web Consultants Association : Register on our web site Now
Web Consultants Web Site : http://just4u.com/webconsultants
If you lose the instructions All subscription/unsubscribing can be done
directly from our website for all our lists.
---------------------------------------------------------------------
