Chad wrote:
> Anyone have any sites that go over the averages what is charged for banner
> advertising on sites?
There are a couple sites out there that keep some statistics on this
sort of thing, but I'd question their veracity for a number of reasons:
1) Almost anyone involved in that area has a strong incentive to
not provide such information, or to provide misleading information.
2) The variable factors are immense; the specialization of the site,
the demographic of the users, the number of page loads, the number of
click-throughs, the number of actual commerce, etc, the difficulty of
tracking this stuff, the difficulty of keeping people honest, the rapid
and constant change in the state of the art and the industry.
> I have had 3 people ask me about ad space on perl200.com already and I have
I think you mean perl2000.com here... :-)
> them on hold while I try to come up with fair pricing. I am thinking of
> just selling for impressions, not click throughs since most people don't
> click on them.
I'd strongly suggest you follow that route; I've heard that studies
have indicated that while banner ads aren't poven to generate a lot of
click-throughs, they do seem to be much more effective than, say, TV, for
promoting brand awareness.
Additionally, if you charge for impressions then you get paid for
what you deliver; the number of times the banner hits somebody's
eyeball. If you charge for click-throughs, then your reward is
determined by how well they do *their* job of designing (not to
mention serving) the banners.
In general, I'd suggest that if you do sell banners, you also:
1) require them to keep the banners under a set limit.
2) require them to be served off your site (I've seen plenty of cases
where the separate ad server hangs and the resulting situation for
the browser is rather ugly and unpleasant).
3) prohibit them from using any techniques that degrade the user's
experience, like using frames for the banner, or using banners that
cause continuous downloads (I find that highly annoying).
There are probably a couple others, but I'm pressed for time.
Steven J. Owens
[EMAIL PROTECTED]
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