At 10:15 AM 7/31/98 -0600, you wrote:
>Anyone have any sites that go over the averages what is charged for banner
>advertising on sites?
Chad, here are the latest rates I've ran into:
>We'll provide some basic prices here, but keep in mind that these are
general prices as of
> the time of this writing (July of 1998) and thus will be outdated
quickly! These prices were
> posted in the I-Advertising email list as coming from Focallink.
>
> Search Engines -- $20 to $50 CPM (cost per thousand)
> Keyword Advertising (banners that show up for specific keywords on
search
> engines)-- $40 to $70 CPM
> City Guides -- $20 to $80 CPM
> Top 100 Web sites -- $25 to $100 CPM
> Small targeted content sites -- $10 to $80 CPM
> New models that break the mold -- $35 to $100 CPM
> Click-Through Pricing -- $.25 to $1.25 CPC (cost per click)
> Sponsored Content (newsletters, sections of sites) -- $45 to $85 CPM
> Range of click-throughs -- 1% to 25%
> Average click-throughs -- 2% to 3.5%
> Pay Per Lead -- $1 to $15 per lead
> Pay Per Sale -- 5% to 30% of purchase price
Links to other sites that might have ad pricing can be found at the end of
my article "So you want to do a banner ad...now what?" at (
http://www.hartcons.com/banneradvertising.html ). I think it's either
Clickz or Searchz that have a repository of site "media kits" that should
include pricing for a pretty wide range of sites.
--Tamra Heathershaw-Hart
Managing Partner
-----------------------------------------------------
Hart Consulting Web Studio http://www.hartcons.com/
Web Site Design, Production, Programming, & Promotion
650-967-6162 (phone) 1-800-749-8032 (fax)
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