At 08:28 PM 12/2/98 -0800, T. R. Heathershaw-Hart so eloquently stated:
>At 01:00 PM 11/29/98 -0800, Jack wrote:
>>
>>I didn't see any posters for helping you through the experience of seeing
>>someone using "Silicon Valley, California" as an address. Can you help?
>>
>
><snicker> I'm a little behind on my reading and almost missed this. Yes, my
>sig does have "Silicon Valley, California" as an address. Firstly, because
>nobody outside our geographic area knows where Mountain View CA is -- many
>people seem to think it's near LA for some reason. So my partner had the
>bright idea of putting "Silicon Valley" in our sigs, because everyone has
>at least heard of the Silicon Valley, even if they've never heard of
>Mountain View.
>
>Secondly, because clients always say "Oh, you're right in the Silicon
>Valley" when we describe our location in detail to them. So, since that's
>what clients think in terms of location, we thought it might end up being a
>good sales technique to include it in our sigs. Don't know that it's done
>much for business, but what the heck.
>
>Jack, you're the first person to comment -- maybe even the first person to
>notice! Huh, doesn't say much for my sig being memorable does it? Oh, well,
>at least it isn't 10 lines long.
>
You bring up an interesting point with sig lines. What do people
actually read in the line? IMHO, I think people look at the
links, and if interested, they click on them for more
information. I think the importance of an address or telephone
number in a sig line is when dealing with a prospect or client
who may want to call you (most folks on-line don't use the
telephone for calls ;-)). Hence, multiple sig lines is important
(I have 24) . Six lines max seems to be the de facto standard for a sig line.
All of which brings up another issue. How do people read an
e-mail? When reading a snail mail letter, they read the first
paragraph, the signature and PS line, then the body of the
letter. I haven't been able to determine how e-mails are read.
So, what is the most effective way to display a sig line?
George
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GAP Enterprises, Ltd. http://www.gapent.com/
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