http://www.nytimes.com/library/tech/99/02/biztech/articles/08amazon.html
amazon.com is walking a thin line here...
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February 8, 1999
For Sale: Amazon.com's Recommendations to Readers
By DOREEN CARVAJAL
The E-commerce pioneer Amazon.com strives for a clean look for its online
bookstore. That is why executives consider it unnecessary to clutter its
World Wide Web pages and pithy book recommendations with notices that
publishers are starting to pay to have titles featured as "New and Notable"
or "Destined for Greatness."
The rapidly growing company began charging publishers modest fees last
summer in a limited experiment. But this year, Amazon increased the
offerings to publishers so that now $10,000 is the price tag for a premium
package for a newly released computer book -- consideration that includes
the top slot on the computer home page, an author profile or interview and
"complete Amazon.com editorial review treatment."
The practice -- which involves using money from publishers called
cooperative advertising allowances -- is a sign of Amazon's growing power
in the book industry...
More at
http://www.nytimes.com/library/tech/99/02/biztech/articles/08amazon.html
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