This may prove to be "the dumbest question" in the history of this
list...but I really need to be enlightened!
I have clients who are selling large quantity of products online. These
products and/or prices change frequently. These clients are getting buried
in orders that are being placed from shoppers "favorite places" and/or
"bookmarks". Thus, the product and/or prices are no longer valid. These
clients are then having to check and re-check (because of the huge volumes
of products) validity on each and every order (some are as high as
200/day)...not to mention the shoppers are "disenchanted" when they find out
they placed an order for an invalid product and/or price!
Now I know my clients are nothing more than needles in the haystack of
ecommerce. How are the "big guys" handling this problem? For that matter,
how is anyone selling product online addressing this issue? Volume, or not,
information changes.
My initial thought was placing notices on the site to encourage people to
refresh, frequently. Well, if they are pulling an old page from
cache...this effort is mute! Yes, eventually these notices may weed out
most of this situation...but what about AOL users? I've used AOL in the
past and found "refresh" to be absolutely useless! And, will users follow
the instructions to refresh, anyway?
If there is a very simple solution...please be gentle in "giving it to me".
I will beat myself up more times than you can imagine!:)
Regards,
Denise Palmer
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